Working briefLedisa · Google Ads · for the Dominuss team · Oct 18, 2026 · data through Oct 17

Ledisa,
as it stands.

Everything running on Google for Ledisa today, what we changed in October and what it did, the four tests in flight, the projects you can lean on, where access stands, and how to ask for things. Tick, type and leave notes anywhere on this page: it saves, and we read it.

$9.4k/day
Google spend, Ledisa, Oct 11–17
Google Ads · 3 accounts
1.17NC ROAS
New-customer ROAS, Oct 11–17, still maturing
Triple Whale · Triple Attribution 7d
4tests
Experiments running, decisions Oct 26 – Nov 12
Search, Brand, Demand Gen
6projects
In flight: remarketing, listicle, Sleep, offer page, landing programme, halo dashboard
Rooms IV–V
IResults

The collection, as of October 17

All numbers are Triple Whale, Triple Attribution 7-day, new customers only, Ledisa Google Ads. Google-reported conversions are not used.

On September 24 we paused every Google campaign for the checkout move to Netz and switched them back on one by one as each link was ready. So the weeks read as before the pause, the restart and now. The last week keeps collecting orders until October 24; treat it as provisional.

Weekly spend
USD, Ledisa Google Ads, Mon–Sun. Last bar is six days.
Weekly NC ROAS
Triple Attribution 7d. Dashed line: 1.0, where a new-customer dollar pays for itself.
Table view
WeekSpendNC ordersNC ROAS 7dCost / NC order
By channel, Oct 11–17
Where the money goes and what each channel returns. The floors are our internal new-customer targets per channel.
ChannelSpendNC ordersNC ROAS 7dFloorRead
Search non-brand$39,4845331.081.460% of spend. Two advertorial tests running here (Room III). Below floor since the restart; this is where the gap is.
Search brand$6,6871191.441.4Brand bids raised Oct 15 to buy impression share; bidding test starts Oct 22.
PMax generic (feed)$13,2431891.061.7Fell from 1.73 the week before. Given a 160% tROAS target on Oct 18 (was untargeted).
PMax brand (feed)$4,0151442.481.72.3–3.5 over the last three weeks, 2.48 this one. tROAS 385% → 350% on Oct 18.
Demand Gen (Discover, native)$2,268100.241.0Small test budgets ($100–150/day each). Three campaigns, Room IV.
Total$65,6969951.17—$66 per new customer; $56–60 in the two restart weeks.
IIChanges

What we changed, Oct 1–18

A ledger of every lever we pulled on Ledisa this month, so your baseline for the YouTube halo accounts for them.

Oct 1
Non-brand Search
Raised tROAS on LD_GLP_COMP_US_Search_tROAS from 125% to 140% and paused three weak ad groups (Purisaki, Fat Loss Patches, Nano Microneedling).
Oct 4
Demand Gen schedule
70% of the prospecting campaign's spend landed between midnight and 7am New York. Limited it to 7am–midnight and doubled the budget $50 → $100/day (then $150 on Oct 7). On similar spend: 9 new orders vs 2 in the ten days before, cost per new order $170 vs $973. Still NC ROAS 0.43; the read is not settled.
Oct 7
Ad copy test closed
"Label D" RSA copy (Top 5 GLP-1 Patches 2026 / for Women angle) won on CTR with equal or better conversion rate in three ad groups; the old copy was paused there. No difference elsewhere, both left on rotation.
Oct 8
PMax
Generic budget $1,500 → $1,800/day; Brand tROAS 400% → 385%. Remarketing Demand Gen campaign launched (Room IV).
Oct 12
Two advertorial tests
Top 5 v3 page vs the live Top 5, and a review page vs Top 5 on "ledisa reviews" searches, both 80/20 (Room III). Remarketing DG got the Merchant Center feed and a short "Up to 50% Off" headline.
Oct 14
Brand misspellings
Added 22 brand misspellings as exact-match keywords (ladisa, ledesa, lidesa…), bid like their siblings. They were already 2.3% of brand impressions.
Oct 15
Brand bids
Brand impression share was 44–52%, all lost to rank. Raised [ledisa] $2.40 → $3.11 and [ledisa patches] $2.40 → $3.74 after Auction Insights showed other sites on our brand term. Trial arm tROAS 205% → 175%, CPC cap $3.00 → $4.50.
Oct 16
Demand Gen listicle
Second prospecting campaign launched, identical settings, landing on the Top 5 page instead of the story (Room IV).
Oct 18
PMax targets
Brand tROAS 385% → 350%. Generic got a 160% tROAS target (it ran on Max Conversion Value with no target). The NAD+ generic campaign was paused. Part of a portfolio-wide PMax plan; next step reads Oct 21.
Ongoing
Naming rule
Brand ads and Shopping say Ledisa Berberine Patch, matching the landing page. Advertorials keep GLP-1 as the mechanism. Relevant for your scripts: GLP-1 as a product name is out; "supports your GLP-1" is fine.
Demand Gen image ad: woman walking outdoors
Exhibit: the "Walk" ad. One image, one headline. Google gives it most of the Demand Gen prospecting spend (14.6% CTR); the carousel ads in the same groups get the long tail. Short headline "Hunger After 50" since Oct 12.
Demand Gen listicle cover: three patch pouches lined up
Exhibit: the listicle cover. Three covers built for the Top 5 campaign launched Oct 16 (lineup, desk test, label check), plus two from our creative team. Ad copy says GLP-1 Patches to match the page.
IIITests

Tests running

Four live experiments. Every read is provisional until the 7-day window settles; the decision dates are when we act.

Top 5 advertorial v3 vs v1
Running · since Oct 12
Non-brand Search, 80/20 Google experiment. The v3 page ranks on three checks a reader can verify, shows real price and guarantee, drops the celebrity-injection and side-effect sections.
Control
1.10
Trial v3
1.02
NC ROAS 7d, Oct 12–17 · control $17.2k / 237 orders · trial $2.3k / 21 orders
Decision Oct 26Settled Nov 4Metric NC ROAS
The winning page becomes the default lander for GLP-1 traffic. If you want a YouTube version of either page, ask Lukas to brief us, we have the sources.
Top 5 GLP-1 patches v3 pageTRIAL · V3
Review page vs Top 5
Stop rule · Oct 19
"ledisa reviews" searches, 80/20. A disclosed review page that answers the question vs the generic Top 5. Control tROAS lowered 160 → 150% on Oct 15 so the bias runs in the trial's favour.
Control
1.25
Trial
0.85
NC ROAS 7d, Oct 12–17 · NC orders per click 5.9% vs 3.3%
Stop if < half the control's orders per click on Oct 19Decision Oct 26
Brand-review intent is the halo you will create. Whatever wins here is where "ledisa reviews" searches land after your ads.
Ledisa review pageTRIAL · REVIEW
Brand: tROAS + broad + AI Max vs Manual CPC
Clean read Oct 22 – Nov 5
50/50 experiment on brand Search. Portfolio tROAS 175% with a $4.50 CPC cap, broad "ledisa" and AI Max text, against Manual CPC. Both arms pushed toward maximum impression share on Oct 15.
Manual
1.94
tROAS
2.09
NC ROAS 14d, both arms Sep 24 – Oct 17, history only · the read restarts Oct 22 after learning
Decision Nov 12Metric NC ROAS
Brand Search is the first place the YouTube halo shows up. Bids changed Oct 15 and the test runs Oct 22 – Nov 5: build your pre-period with both in mind. Please don't touch the brand campaigns in the Search account during the test.
Demand Gen: Top 5 listicle vs the story
Running · since Oct 16
Two identical Discover campaigns (same audiences, 7am–midnight NY, $150/day) sending to the Top 5 page vs the "calorie counting after 50" story. On native the Top 5 converted about 2× the story per visit (Taboola, same days: 0.63% vs 0.26%); the test is sized for 0.35% vs 0.7%.
Story
$323
Top 5
—
Spend $323 vs $406, two days. First gate: 3 Voluum conversions by $1,000 per arm.
Decision Nov 3Metric Cost per NC order
Tells us which page to put behind image-led traffic, which is close to what in-feed YouTube will behave like.
Story advertorialSTORY
Top 5 pageTOP 5
IVProjects

Projects in flight

Things we are building for Ledisa right now. Each one has a line on how it can serve YouTube, and a question for you.

Ledisa Berberine Patches pouches
Berberine offer page
Demand Gen · remarketingLive since Oct 8
Remarketing to the offer page, with the product feed
LD_BERB_RMK_US_DGEN_IMG_OfferPage · Demand Gen account 756-660-7070 · $100/day · Max Conversions
Site visitors and past engagers, in-feed, Discover and Gmail, landing on the Berberine offer page. On Oct 12 we attached the Merchant Center feed (30 US products, every link through Voluum) so the ads carry product cards, and swapped the brand headline for "Up to 50% Off".
$1,050
spend, Oct 8–17
5
NC orders (7d)
0.25
NC ROAS, provisional
Early and small. The feed effect reads from Oct 19.
Once your YouTube campaigns run, their visitors fall into this pool. If you would rather run YouTube remarketing yourselves, say so below and we carve the audiences so we don't bid against each other.
Listicle cover: lineupListicle cover: desk testListicle cover: label check
Demand Gen · prospectingLive since Oct 16
Top 5 listicle on Discover
LD_GLP_COMP_US_DGEN_PSP_IMG_Top5 · $150/day · Advertorial Click + Purchase · Discover only, 7am–midnight NY
A copy of the story prospecting campaign, sending to the Top 5 v3 page. Five image ads: the three listicle covers above plus two from our creative team. It is the trial arm of the Demand Gen test in Room III.
$406
spend, 2 days
6,253
impressions
2.7%
CTR (story: 14.6%)
The story's 14.6% CTR comes from the single one-image "Walk" ad Google favours; the listicle covers are getting the long tail. Too early to say anything else.
If you plan to test Demand Gen video on either account, tell us before launch so the two prospecting campaigns here keep a clean read until Nov 3.
Sleep patch at bedtimeTop 5 sleep patches advertorial
Search · second productLive since Sep 22 · below floor
Sleep Patches comparison campaign
LD_SLEEP_COMP_US_Search_tROAS · $200/day · Max Conversion Value · Top 5 sleep patches advertorial → product page
Ledisa's second product. Ten ad groups, 69 keywords, 30 ads, a comparison advertorial on myhealthyshape.com that today sends people to the Shopify product page because there is no offer page yet.
$5,544
spend since launch
49
NC orders (7d)
0.61
NC ROAS · floor 1.3
Held at $200/day on purpose. The traffic is fine; the destination is the problem, hence the next plaque.
Sleep is the planned second YouTube cell for December in our plan. Worth it to you only once the offer page below is live; we will flag it here.
Nocturne with the Sleep Patches pouch
Sleep offer page preview
Landing · Netz buildDesign approved Oct 14
Sleep Patches offer page and checkout
Preview ledisa-sleep-preview.pages.dev · ClickUp 1243w4q841t (page) · 1243w4q842w (subscription offer)
Same format as the Berberine offer page that your winning AppLovin traffic lands on: three subscription plans (1 / 3 / 6 months), 90-day guarantee, comparison against "other sleep patches" without naming competitors, no fake urgency, no invented reviews. Formula on the page: melatonin 7 mg plus magnesium, 5-HTP, valerian, L-tryptophan and hops.
Where it is: Figma design approved (Gabriel, Oct 14) · page and checkout being built in Netz by Saro's team (in progress) · subscription offer in review/QA (Tapabrata). Still open: final prices and rebill per plan, real customer reviews, a real photo of the patch, QA of the Netz URL.
Lukas: this is the current template for any new Ledisa offer page. If YouTube needs its own lander, we start from here rather than from CheckoutChamp, which is being retired.
Top 5 v3Review pageStory advertorial
Landing · programme3–4 new pages a week
Advertorial and review pages, Search-first
KittyBuilder pages · Voluum tracking · every variant is a new Voluum campaign
The two pages in Room III are this week's. The pattern that has held up on Search: one product, ranked on three verifiable checks, price and guarantee visible, disclosure at the top, the #1 pick within two mobile screens, "Get up to 50% off" CTAs. Every page passes a drug-term scan before it goes live because Google reads the page, not only the ad.
Tell us which angle your first YouTube flight needs (offer page direct, listicle, or review) and we point you to the live Voluum link for it. No new link should be built outside Voluum.
∑
YouTube + Brand Search + organic + direct
MeasurementNot started · next on Carlos's list
Blended attribution dashboard for the YouTube halo
Triple Whale 7d · daily · pre-period marked with the dates in Room II
Committed on the kickoff call. Our daily report already pulls Google Ads and Triple Whale by campaign through the API; the halo view adds brand Search, organic and direct against a pre-period, with the brand-bid and test dates marked on it.
What do you want on it beyond blended NC ROAS: brand search volume, brand CPC, geo split? Write it below and we build to that.
VVideos

The YouTube video request, on hold for you

Batch 1 with our creative team (ClickUp 1243w4q8bmf, Olga's editors) is paused until you decide. Tick the videos you still want, pick one option; it saves and Carlos acts on it.

Every edit also applies the Google policy fixes: product named Ledisa Berberine Patch, no Rx-drug references, no before/after bodies, honest urgency, hook in the first 5 seconds, end card with Buy 2 Get 2 Free and the 90-day guarantee, AI-presenter label where it applies. Native horizontal 16:9, never a pillarboxed vertical.

Your decision

One of three. We tell Olga the same day.
VIAccess

Access and onboarding, where we are

Our view as of Sunday Oct 18. Tick what you can confirm from your side; untick anything that still doesn't work for you.

Granted, please confirm

Owner on our side in teal. Tick = "yes, we can get in".

Still open

Who holds the ball. Coral = yours.
VIIHow to ask

How to ask for things

Three doors. Each one exists because the other way lost requests before.

Your ClickUp board

Carlos is creating a Dominuss board in the Acentecom ClickUp this week. One task per request, assigned to Carlos; he routes it to creative, dev or data and keeps the status honest. Write it as: WHAT you need · WHY (which campaign, which number it moves) · OUTPUT (file, link, format) · BY WHEN. Plain English, no internal jargon needed.

  • Requests for other teams are filed from this board, not in Slack threads. Slack is for the conversation; the task is the record.
  • You will see status changes and comments; reply on the task, not only in the channel.

Creative: videos, images, copy

Goes through the board to Olga's team (40 video editors; Higgsfield is already in their stack). Deliveries land in Frame.io and the link comes back on the task. What helps them move fast: the source ad id from the marketing tool, exact timestamps for changes, the hook texts, the end card, naming like <ad_id>_YT_16x9. Olga confirms the ETA on the task.

  • Google policy is checked before delivery (drug names, before/after bodies, unverifiable claims). The checklist is in Room V.
  • The Room V request shows the format of a complete creative brief.

Pages, funnels, Netz and Voluum: Saro's team

Anything on a sales page, checkout, offer, funnel or tracking link is a ticket on the development board, filed by Carlos on your behalf (the board is private to the devs). Write to Carlos what you need and why; he files it, and he closes it after QA.

Never change a live Voluum campaignEvery change is a new Voluum campaign, lander or offer. Live paths are not edited, ever.
Every ad link goes through VoluumNo ad in any account points to a raw page. Before asking for a link, check Voluum: Saro's team usually has one prepared.
Pages live in NetzCheckoutChamp is being retired. Nothing new gets built there. Publishing in Netz pushes everyone's drafts, so only Saro's team publishes.
Say which campaign you mean"Google Ads campaign" vs "Voluum campaign". The same word for both has caused duplicates.
Health landers get read by GoogleDrug names on the page (Ozempic, GLP-1 as a product, prescription terms) block the ads, not only the copy. Pages are scanned before launch.
The requester closes the ticketAfter QA: "Need to fix" with a comment, or "Done". Nothing sits in review.

Communication rhythm (from the kickoff)

Slack only, in #ledisa-dominuss. Red-dot messages get a reply within the hour, otherwise the same day. Your weekly report lands on Tuesdays, the monthly one in the first week of the month. Big changes get a short plan in the channel first, applied on Mondays and Thursdays. We mirror that: anything we change on Search, PMax or Demand Gen that could touch your read gets posted before it happens.

VIIIRoles

Who does what

So nobody bids against a colleague and every number has one owner.

Carlos runs

Day to day, with approvals where money moves
  • Search, brand and non-brand: bids, tROAS, keywords, ad copy, the advertorial tests.
  • PMax and Shopping: feeds, Merchant Center, the brand/generic pairs.
  • Demand Gen native tests on Discover (story, listicle, remarketing) until they conclude.
  • Landing programme: pages, review pages, Voluum links, policy scans.
  • Daily reporting for all Ledisa Google accounts, Triple Whale by campaign.
  • Scaling engine: budget and tROAS steps with caps (+20% budget per step, 7-day cooling).

Dominuss runs

Your call, your reporting
  • YouTube: prospecting in-stream, Shorts, remarketing; structure, bidding, creative rotation.
  • Demand Gen video where you choose to test it, with a heads-up so the Discover tests keep a clean read.
  • Campaign naming in your scope (our report reads by id, so rename freely).
  • Policy appeals on your creatives; we share what has been rejected before.
  • Q4 plan for YouTube and the Tuesday / monthly reports.

Carlos supports you with

Ask on the board or in the channel
  • Links and funnels: Voluum links for any lander or offer, filed with Saro's team.
  • Pages: new offer pages, listicles or review pages from our templates.
  • Data: Triple Whale reads, Google Ads API pulls, the halo dashboard, pre-period baselines.
  • Creative sourcing: ranked winners and source files from the marketing tool once you have access.
  • Channel and account plumbing: YouTube channel, linking, conversion actions, Merchant Center.
  • Policy history: what Google has blocked on Ledisa, so your first flight doesn't repeat it.
IXNotes

Your notes

What would help you most, and anything we got wrong. Sign with your name so we know who wrote what.

What would help you most right now

Tick any. We prioritise by this.

Open notes

Everything on this page saves as you type. The last edit shows on the rail at the bottom. Carlos reads it daily and answers in the channel.